Agent skill · marketing growth · affaan-m
marketing-campaign
End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches. Use when planning or executing a multi-channel product launch, or producing landing page, email, social, or ad copy.
Why this skill is useful
Provides a structured campaign workflow with specific deliverables and audience insights that the AI wouldn't reliably generate on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-08-06. 238,342 stars on the source repository.
What this skill does
Marketing Campaign Plan and execute launch campaigns that convert — not just campaigns that ship. When to Activate planning a product or feature launch building a full content suite from a single product brief defining positioning and campaign angle before writing any copy orchestrating multiple content types across channels reviewing copy for conversion quality and brand consistency Non-Negotiables 1. Define positioning before writing any copy. All copy flows from the angle. 2. Research the audience before assuming you know their language or fears. 3. Each deliverable must serve one clear purpose in the campaign arc. 4. Specificity beats adjectives in every format and on every channel. 5. The same voice must run across every channel and every piece. 6. No copy ships without passing the quality gate. Campaign Workflow Phase 1: Research Use market-research to: profile the target audience (jobs-to-be-done, fears, language, alternatives they use) map 3+ direct or adjacent competitors (positioning, gaps, messaging weaknesses) identify 1–3 audience insights the campaign angle will exploit Deliverable: a short research brief (audience profile + competitive summary + key insights). Phase 2: Positioning Produce: core benefit statement (one sentence, no feature list, no jargon) positioning formula: "[Product] helps [audience] [achieve outcome] by [mechanism]" campaign angle: the specific tension, insight, or moment the whole campaign lives in tone profile: lock before writing (delegate to brand-voice for durable, session-reusable voice capture) Do not write any copy until positioning and angle are approved. Phase 3: Content Production Produce in this order — each layer informs the next: 1. Landing page copy (all sections: hero, problem, solution, features, how it works, proof, CTA) 2. Email sequence (each email has one purpose; follow the arc: problem → education → agitation → solution → proof → urgency → final CTA) 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills affaan-m/marketing-campaign--096f97