Agent skill · marketing growth · affaan-m
competitive-report-structure
Use after benchmark-methodology has produced scored competitor profile cards. Assembles findings into a decision-grade report: landscape map, competitor profiles, benchmarking matrix, white-space analysis, strategic recommendations, and team alignment trigger questions. Final step in the three-skill competitive pipeline.
Why this skill is useful
Provides a structured framework for assembling competitive analysis reports that the AI wouldn't generate reliably on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-08-06. 238,342 stars on the source repository.
What this skill does
Competitive Report Structure Use this skill to assemble scored competitor cards into a decision-grade report. The report must answer three questions for the client: who do we compete with, how do we compete, and where is our defensible white-space? Every section earns its place by moving toward those answers — cut anything that doesn't. When to Activate All competitor profile cards from benchmark-methodology are complete and ready to assemble. Need to present competitive findings to a founder, leadership team, or board. The report must drive decisions (who to compete with, how, where the moat is) — not just document the landscape. Preparing a client deliverable that must be auditable and defensible. Client positioning brief (establish first) Before assembling the report, establish the client's positioning brief. It supplies: Strategic tension — the paired axes (e.g., memorability × hireability) that define the client's target white-space. All maps and synthesis resolve back to this tension. Brand balance — the intended proportional mix of the client's strategic emphases (e.g., 60% strategy/evidence, 25% distinctiveness, 15% craft). Every recommendation must be checked against this balance; flag any that would shift it. Differentiator — the framing principle for the executive summary and white-space section. Target quadrant — where the client intends to sit in the tension map; confirming whether that quadrant is genuinely open is the report's central empirical question. Framing principle The whole report is organized around the client's strategic tension and recommendations resolve back to the client's deliberate brand balance. Recommendations that would break that balance must be flagged against it explicitly — "this move shifts the balance from X/Y/Z toward A/B/C; confirm intent." Report sections 1. Executive summary 3–5 takeaways, decision-first. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills affaan-m/competitive-report-structure