Agent skill · marketing growth · affaan-m
benchmark-methodology
Score a scoped competitor set into comparable profile cards: nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client tension) with 1-5 evidence-anchored rubrics and a tension 2x2 plot. Use when benchmarking or scoring competitors, building a competitive comparison matrix, or grading rival positioning before assembling the report; runs after competitive-platform-analysis and before competitive-report-structure.
Why this skill is useful
Provides a structured scoring methodology for competitor analysis that the AI wouldn't reliably generate on its own.
What it needs
About 6k tokens when loaded. Last updated 2026-08-06. 238,342 stars on the source repository.
What this skill does
Benchmark Methodology Use this skill to turn a scoped competitor set into comparable, defensible scores. Each competitor is assessed on the same nine dimensions, with explicit 1–5 rubrics, then captured in a uniform profile card. Consistency is the point: scores are only useful if the same evidence would earn the same number for any competitor. When to Activate A scoped, tiered competitor set from competitive-platform-analysis is ready to score. Need comparable, evidence-anchored scores across competitors — not gut-feel rankings. Client's strategic tension (the paired axes defining their target white-space) has been established. Preparing to produce profile cards for assembly in competitive-report-structure. Client positioning brief (establish first) Before scoring, establish the client's positioning brief. It supplies: Strategic tension — the two axes (e.g., memorability × hireability) whose intersection marks the client's target white-space. Dimension 9 is always the client's named tension; report both poles separately, never averaged. Differentiator — what makes the client's moat. This informs which dimensions matter most for the client's positioning argument. Brand balance — the intended mix of distinct strategic emphases. Strategic recommendations must not break this balance without flagging it. Why these dimensions The client competes on a specific tension held across two poles, not on service breadth. The dimensions are weighted to reflect that moat. Two dimensions — the tension poles — are scored separately and never averaged together, because the client's strategic question is precisely whether a rival achieves both simultaneously. The nine dimensions (with weights) Weights guide synthesis emphasis, not a single blended score (avoid a false composite — see Bias controls). Sum = 100%. 1. Positioning clarity & distinctiveness (18%) — Is the studio's position sharp, ownable, and instantly legible? Or generic? 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills affaan-m/benchmark-methodology--3b0dd2