Agent skill · data analytics · adobe
aa-conversion-funnel-analysis
Analyzes a multi-step conversion funnel to find where visitors drop off and which steps have the worst leakage. Use this skill when someone describes a journey and asks about conversion rates, drop-off, fallout, or step completion. Trigger for "analyze our checkout funnel," "where are visitors dropping off," "what's our add-to-cart to purchase conversion rate," "funnel analysis," "show me fallout between steps," or "which step loses the most visitors.
Why this skill is useful
Provides specific commands and procedures for analyzing conversion funnels in Adobe Analytics that the AI wouldn't reliably generate on its own.
What it needs
Requires adobe account access. About 9k tokens when loaded. Last updated 2026-08-06. 160 stars on the source repository.
What this skill does
Conversion Funnel Analysis (Adobe Analytics) Analyze a multi-step conversion funnel to identify where visitors drop off, which steps have the worst leakage, and what drives visitors to convert or abandon. Uses AA visit-level segment-based reporting to simulate funnel steps. AA Container Model: AA funnels use hit, visit, and visitor containers — not CJA's event/session/person. Funnel steps are defined as visit-level segments (visitors who completed the step during a visit). Reporting approach: AA does not have a native sequential fallout API accessible via MCP. This skill approximates fallout by creating or finding visit-level segments for each funnel step, then running the metric for each step segment to compute pass-through rates. --- AA MCP Tools Used findReportSuites — select report suite setSessionDefaults — set session context (reportSuiteId + globalCompanyId) findDimensions — discover page/event dimensions for step definition findMetrics — find visits or orders as the counting metric searchDimensionItems — validate page names or event values findSegments — find existing step segments if available upsertSegment — create visit-level step segments if not found runReport — run visits count for each step segment --- Phase 0 — Setup 1. Confirm report suite with findReportSuites / setSessionDefaults. 2. Ask the user about the overall funnel scope (visit or visitor level): Visit-level funnel: all steps happen within a single visit (typical for checkout funnels) Visitor-level funnel: steps can span multiple visits (typical for lifecycle funnels) --- Phase 1 — Define the Funnel Steps Ask the user to describe each step of the funnel in plain language. Prompt for 3–8 steps. Example: 1. Product page viewed 2. Add to cart 3. Checkout started 4. Payment info entered 5. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills adobe/aa-conversion-funnel-analysis